Post Tagged with: "Yahoo"

I have always wanted to start an agency called “GIANT LOGO!”. It would be a client’s dream come true. We would do only one thing, but do it well. Yes, just the logo, nice and big. How big, well, billboard size. So, you can imagine my consternation to see Yahoo!’s […]

How three tech companies got it right, and wrong, with their new logos. It has been quite a month or so in logo-land with a redesign popping up seemingly every other day. So much is tied up with a company’s logo—a small graphic expression intended to personify a brand’s values […]

Have you been been wondering why the new Yahoo logo is banal, so “meh”, so underwhelming? I have found the answer on Yahoo’s CEO, Marissa Mayer’s Tumblr: “On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most […]