At least I hope it is. This is a brave new world of marketing, call it mendacious marketing.  A company as rich and sophisticated as The Gap is not going to quietly hoist something as important as a logo on the world overnight and hope no one notices it was […]

An interesting convergence was on view at the 2010 Bay Area Maker Faire. One of this year’s major corporate sponsors was the Ford Motor Company. Your first reaction may be that the DIY festival has sold its soul for corporate sponsorship gold. In fact, what was on display this year […]

Tropicana has taken a lot of heat for the dull redesign it attempted last year. It was generic and reminded me of Metamucil packaging. This isn’t the first time Tropicana has alienated consumers. I’ve always been a champion of Tropic Ana. The juice giant slowly euthanized her in the eighties. […]

It’s not like I didn’t see it coming. It still hurts though. Our local video store is closing.

There is a crisis brewing that we can no longer afford to ignore. It seems that a day doesn’t go by with some Photoshop hatchet job causing a stir. Perhaps the most infamous is the image Ralph Lauren concocted. If you haven’t seen it, just Google, “Ralph Lauren Photoshop”. It’s […]

The oughties were the “i” decade. Apple got the ball rolling with its first iMac in 1998. It was a game changer and the “i” prefix is now almost a generic indicator that a product wants to be associated with the internet. It was simple: “i” means you, “i” means […]