Get Active!

Get Active! is a youth creative contest for the East Bay Regional Park District. We began the campaign with initial focus groups conducted with East Bay Youth, which I conducted. From the beginning it was clear that there was a tension between the great outdoors and young people’s involvement with screens and technology. With this in mind we set the stage for young people in this promotional video for the contest which I served as producer and creative director—I call it a nature-rap:

 

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Overview

Youth Creative Contest

Get Active! promotional video took gold in the AVA Digital Awards contest: "Video for the Web" category.

Client

East Bay Regional Park District

Services

Design research
Creative direction
Project management
Community outreach

Skills

Art Direction
Creative Direction