Archive for category: brand identity

GIANT LOGO!

GIANT LOGO!

July 22, 2015 at 12:35 am

I have always wanted to start an agency called “GIANT LOGO!”. It would be a client’s dream come true. We would do only one thing, but do it well. Yes, just the logo, nice and big. How big, well, billboard size. So, you can imagine my consternation to see Yahoo!’s […]

 
Cadillac. Living Large in America.

Cadillac. Living Large in America.

November 4, 2013 at 2:19 am

Want to have some brand fun? Compare the new video from Mackelmore & Ryan Lewis for “White Walls” with one of Cadillac’s latest videos—looking slick and Madison Avenue. Cadillac’s ads are all swagger, performance and attention to detail— with cars that are sleak and fast—they’re literally blowing the doors off […]

 
The Good. The Bad. The Ugly.

The Good. The Bad. The Ugly.

September 20, 2013 at 12:15 am

How three tech companies got it right, and wrong, with their new logos. It has been quite a month or so in logo-land with a redesign popping up seemingly every other day. So much is tied up with a company’s logo—a small graphic expression intended to personify a brand’s values […]

 
New Yahoo Logo is more BOOHOO! than YAHOO!

New Yahoo Logo is more BOOHOO! than YAHOO!

September 5, 2013 at 8:49 pm

Have you been been wondering why the new Yahoo logo is banal, so “meh”, so underwhelming? I have found the answer on Yahoo’s CEO, Marissa Mayer’s Tumblr: “On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most […]

 
The new Gap logo is a hoax

The new Gap logo is a hoax

October 7, 2010 at 7:57 pm

At least I hope it is. This is a brave new world of marketing, call it mendacious marketing.  A company as rich and sophisticated as The Gap is not going to quietly hoist something as important as a logo on the world overnight and hope no one notices it was […]

 
Bring Back Tropic Ana

Bring Back Tropic Ana

February 1, 2010 at 10:21 am

Tropicana has taken a lot of heat for the dull redesign it attempted last year. It was generic and reminded me of Metamucil packaging. This isn’t the first time Tropicana has alienated consumers. I’ve always been a champion of Tropic Ana. The juice giant slowly euthanized her in the eighties. […]