Articles by: admin

Want to have some brand fun? Compare the new video from Mackelmore & Ryan Lewis for “White Walls” with one of Cadillac’s latest videos—looking slick and Madison Avenue. Cadillac’s ads are all swagger, performance and attention to detail— with cars that are sleak and fast—they’re literally blowing the doors off […]

How three tech companies got it right, and wrong, with their new logos. It has been quite a month or so in logo-land with a redesign popping up seemingly every other day. So much is tied up with a company’s logo—a small graphic expression intended to personify a brand’s values […]

Have you been been wondering why the new Yahoo logo is banal, so “meh”, so underwhelming? I have found the answer on Yahoo’s CEO, Marissa Mayer’s Tumblr: “On a personal level, I love brands, logos, color, design, and, most of all, Adobe Illustrator. I think it’s one of the most […]

At least I hope it is. This is a brave new world of marketing, call it mendacious marketing.  A company as rich and sophisticated as The Gap is not going to quietly hoist something as important as a logo on the world overnight and hope no one notices it was […]

An interesting convergence was on view at the 2010 Bay Area Maker Faire. One of this year’s major corporate sponsors was the Ford Motor Company. Your first reaction may be that the DIY festival has sold its soul for corporate sponsorship gold. In fact, what was on display this year […]

There is a crisis brewing that we can no longer afford to ignore. It seems that a day doesn’t go by with some Photoshop hatchet job causing a stir. Perhaps the most infamous is the image Ralph Lauren concocted. If you haven’t seen it, just Google, “Ralph Lauren Photoshop”. It’s […]